ENLIGHTENED POST

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ENLIGHTENED POST

Explore, Engage, Enlighten

October 6, 2024

The Origins of Tanishq: From a struggling venture to a billion-dollar success

Leave a Comment / BEHIND THE BRAND, BRAND SPOTLIGHT, DEEP DIVE, LEGACY STORIES /

In 1994, Titan Industries launched Tanishq with the vision of transforming India’s traditional jewelry market. The brand name combined ‘Tan’ (meaning body) and ‘Nishk’ (a gold ornament). Drawing on its success in the watch industry, Titan believed it could replicate its expertise in the jewelry market. However, early missteps nearly doomed the brand.   A […]

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12 years of dominance: How Parle continues to lead India’s FMCG market

Leave a Comment / BRAND BUZZ, DAILY MIX /

For the 12th year in a row, Parle Products, India’s iconic FMCG brand maintained its position as the country’s most chosen consumer brand. According to Kantar’s 2024 Brand Footprint Report, Parle continues to dominate, with 7.98 billion consumer reach points (CRP), a metric that combines the number of households purchasing a brand (penetration) and the

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