The Gujarat Cooperative Milk Marketing Federation (GCMMF), which markets milk and milk-based products under the Amul brand, has announced a 4-5% increase in prices across major fresh milk variants, effective November 12.
The price revision will range from Rs 2 to Rs 4 per litre, depending on the variant. Amul said the increase was necessary to offset rising input costs across milk production, processing, packaging and transportation.
Under the revised rates, Amul Taaza, the toned milk variant, will cost Rs 62 per litre, an increase of Rs 2. Amul Gold, the full-cream variant, will become costlier by Rs 4, taking its price to Rs 80 per litre. Other affected products include Amul Shakti and Amul Tea Special.
Rising input costs behind the increase
In a statement, GCMMF cited higher costs of green and dry fodder, cattle feed ingredients such as oil cake, maize and molasses, packaging films and fuel over the past year.
The company also pointed to low and uneven rainfall in Gujarat and several other parts of India, which has added to the challenges faced by milk producers.
Amul said its member unions had increased the procurement prices paid to farmers by 4-5% over the past year. The latest retail price revision is intended to help sustain payments to producers and support milk production.
According to the cooperative, around 80% of the revenue collected from consumers through its structure is returned to approximately 36 lakh milk producers. A major portion of the latest price increase will also be passed on to farmers.
The revision is Amul’s first milk price hike since May 2026. The announcement comes hours after Mother Dairy announced a similar increase of Rs 2-4 per litre, citing rising input costs.
Source: NDTV
