The story of Adolf (“Adi”) and Rudolf (“Rudi”) Dassler is a narrative of family conflict that gave rise to two of the world’s most renowned sports brands: Adidas and Puma. Rudi was outgoing, while Adi was quieter and more inventive. The Dassler brothers, Adolf and Rudolf, were born in Herzogenaurach, Germany. In 1913, Adi completed […]
Family Feud: The Sibling Rivalry That Gave the World, Adidas and Puma Read More »
Bengaluru-based fashion brand The House of Rare, which owns popular menswear label Rare Rabbit, has established itself as a notable player in India’s premium fashion market. Founded in 2015 by Manish and Akshika Poddar, The House of Rare has grown steadily, thanks to a unique approach to men’s style that emphasizes global influences and experimental
Rare Rabbit’s Rise: How the Brand is Redefining Men’s Fashion in India Read More »
Zudio, a value-driven brand from Trent Limited, has experienced remarkable growth in India’s fast fashion market. Its journey, rooted in addressing the gap between high-end Westside products and affordable fashion, has transformed the brand into a dominant force in smaller cities. Offering stylish clothes under ₹999, Zudio has captured the mass-market consumer’s attention, thanks to
Zudio: The fast fashion phenomenon enters into the beauty sphere in India Read More »
1. Sony – Rice Cooker Before becoming a giant in electronics and entertainment, Sony ventured into kitchen appliances. Their first product, the rice cooker, launched in 1955, marked their entry into the consumer goods market. This appliance showcased Sony’s commitment to innovation even before they became a household name in electronics . 2. Colgate –
10 unexpected beginnings: The surprising first products of iconic brands Read More »
For the 12th year in a row, Parle Products, India’s iconic FMCG brand maintained its position as the country’s most chosen consumer brand. According to Kantar’s 2024 Brand Footprint Report, Parle continues to dominate, with 7.98 billion consumer reach points (CRP), a metric that combines the number of households purchasing a brand (penetration) and the
12 years of dominance: How Parle continues to lead India’s FMCG market Read More »
1.Cadbury Dairy Milk: Good Luck Girls Launched in 2021, Cadbury Dairy Milk’s ‘Good Luck Girls’ campaign aimed to empower young girls transitioning into adulthood by breaking societal stereotypes. Featuring a heartfelt advertisement of girls preparing for a dance performance, the campaign highlighted the importance of family support. Accompanied by a social media initiative using the
Top 12 Marketing Campaigns of all time in India Read More »
1.Maggi: Everyone’s Instant Noodles Maggi has transformed from a brand into a cultural icon synonymous with instant noodles worldwide. Launched in India in 1982 by Nestlé, its unique spices and two-minute preparation time made it a staple for busy families, especially in the 1990s and early 2000s. Beyond convenience, Maggi evokes nostalgic memories and has
15 Brands that changed our vocabulary Read More »
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