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BRAND SPOTLIGHT

Wipro: From Cooking Oil to Cutting-Edge Technology

In 1945, a humble company in Amalner, Maharashtra, began as Western India Vegetable Products Limited, manufacturing vegetable oil under the brand name “Sunflower Vanaspati.” Founded by M.H. Hasham Premji, the company’s journey has been nothing short of extraordinary. From producing cooking oil to becoming a global leader in IT services, consumer products, and industrial equipment, […]

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The Rise of BYD: A Tale of Innovation and Sustainability

In the rapidly evolving landscape of electric vehicles (EVs) and renewable energy, Build Your Dreams (BYD) stands out as a model of innovation and sustainability. Founded in 1995 by chemist Wang Chuanfu in Shenzhen, a major tech hub in southern China, BYD has grown from a modest battery manufacturer into one of the world’s leading

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Family Feud: The Sibling Rivalry That Gave the World, Adidas and Puma

The story of Adolf (“Adi”) and Rudolf (“Rudi”) Dassler is a narrative of family conflict that gave rise to two of the world’s most renowned sports brands: Adidas and Puma. Rudi was outgoing, while Adi was quieter and more inventive. The Dassler brothers, Adolf and Rudolf, were born in Herzogenaurach, Germany. In 1913, Adi completed

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Rare Rabbit’s Rise: How the Brand is Redefining Men’s Fashion in India

Bengaluru-based fashion brand The House of Rare, which owns popular menswear label Rare Rabbit, has established itself as a notable player in India’s premium fashion market. Founded in 2015 by Manish and Akshika Poddar, The House of Rare has grown steadily, thanks to a unique approach to men’s style that emphasizes global influences and experimental

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MakeMyTrip: Thriving Through Turbulence and Transforming Travel

Founded in 2000 by Deep Kalra, Rajesh Magow, and Keyur Joshi, MakeMyTrip (MMT) has become a cornerstone of the Indian travel industry. With its headquarters in Gurgaon, Haryana, the company has transformed how millions of Indians book their travel arrangements, offering a comprehensive suite of services, including flight and bus tickets, hotel reservations, and holiday

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The Timeless Journey of Coca-Cola: From Its Inception to a Global Icon

In the late 19th century in Atlanta, Georgia, a pharmacist named John S. Pemberton began a journey that would transform the beverage industry. On May 8, 1886, he created a medicinal tonic aimed at treating common ailments. By chance, his assistant accidentally mixed a syrup made from coca leaves and kola nuts with carbonated water,

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Dabur: A Legacy of Trust, Quality, and Innovation

With a heritage spanning 135 years, Dabur has grown from a small pharmacy in Kolkata to a global leader in consumer goods. Founded in 1884 by Dr. S.K. Burman, the brand is deeply rooted in Ayurvedic principles, capturing the trust and loyalty of millions of consumers across the world. Today, Dabur is a household name,

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Canva: Transforming a Yearbook Idea into a $26 Billion Design Revolution

In the competitive world of tech startups, few stories are as compelling as that of Canva, an online design platform co-founded by Australian entrepreneur Melanie Perkins. At just 32 years old, Perkins turned her high school yearbook idea into a billion-dollar business that now rivals giants like Microsoft and Adobe.   The Spark of an

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Empowerment through Unity: The Story of Lijjat Papad

In 1959, a group of seven determined women in Mumbai set out on a remarkable journey that would change their lives forever. With a mere ₹80 and a vision for financial independence, they founded Shri Mahila Griha Udyog Lijjat Papad. Their goal was not only to create a source of income for themselves but also

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Behind the Brand: The Story of Asian Paints

Asian Paints, based in Mumbai, Maharashtra, is a global leader in the paint manufacturing industry, renowned for its ornamental paints, industrial finishes, and interior design solutions. As the largest paint company in India and the third-largest in Asia, Asian Paints operates in over 65 countries, with manufacturing facilities in 16 nations. This iconic brand has

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