Fanta is one of the most popular soft drinks globally, known for its vibrant colors and lively advertisements featuring diverse groups of people enjoying life to upbeat music. The inception of this drink stemmed unexpectedly from resource constraints during a tumultuous historical period. To understand the beverage’s inception, we need to travel back to Germany […]
Fanta: The Journey of a Beverage through History Read More »
When you think of children’s entertainment today, CoComelon is probably one of the first names that comes to mind. With over 200 million views on Netflix in the second half of 2023 alone, CoComelon has become a household name worldwide. But how did this simple project, started by a couple in California, evolve into a
CoComelon Explained: The rise of a global children’s entertainment powerhouse Read More »
Zudio, a value-driven brand from Trent Limited, has experienced remarkable growth in India’s fast fashion market. Its journey, rooted in addressing the gap between high-end Westside products and affordable fashion, has transformed the brand into a dominant force in smaller cities. Offering stylish clothes under ₹999, Zudio has captured the mass-market consumer’s attention, thanks to
Zudio: The fast fashion phenomenon enters into the beauty sphere in India Read More »
1. Sony – Rice Cooker Before becoming a giant in electronics and entertainment, Sony ventured into kitchen appliances. Their first product, the rice cooker, launched in 1955, marked their entry into the consumer goods market. This appliance showcased Sony’s commitment to innovation even before they became a household name in electronics . 2. Colgate –
10 unexpected beginnings: The surprising first products of iconic brands Read More »
For the 12th year in a row, Parle Products, India’s iconic FMCG brand maintained its position as the country’s most chosen consumer brand. According to Kantar’s 2024 Brand Footprint Report, Parle continues to dominate, with 7.98 billion consumer reach points (CRP), a metric that combines the number of households purchasing a brand (penetration) and the
12 years of dominance: How Parle continues to lead India’s FMCG market Read More »
1.Cadbury Dairy Milk: Good Luck Girls Launched in 2021, Cadbury Dairy Milk’s ‘Good Luck Girls’ campaign aimed to empower young girls transitioning into adulthood by breaking societal stereotypes. Featuring a heartfelt advertisement of girls preparing for a dance performance, the campaign highlighted the importance of family support. Accompanied by a social media initiative using the
Top 12 Marketing Campaigns of all time in India Read More »
1.Maggi: Everyone’s Instant Noodles Maggi has transformed from a brand into a cultural icon synonymous with instant noodles worldwide. Launched in India in 1982 by Nestlé, its unique spices and two-minute preparation time made it a staple for busy families, especially in the 1990s and early 2000s. Beyond convenience, Maggi evokes nostalgic memories and has
15 Brands that changed our vocabulary Read More »
Have you ever wondered if there are countries without Coca-Cola? As it turns out, there are two countries where you can’t legally buy this iconic beverage: Cuba and North Korea. Cuba: Cuba has been without Coca-Cola since 1962 due to long-term trade embargoes and sanctions. Interestingly, Cuba was one of the first countries outside the
Did You Know You Can’t Get Coca-Cola in These 2 Countries? Read More »
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