The origins of Ferrero Rocher: A sweet journey
From Humble Beginnings to Global Fame The Ferrero brand’s journey began in 1946 when Pietro Ferrero introduced a hazelnut and cocoa spread that would become the basis for the company’s future products. Though the company had already established a strong reputation with products like Nutella and Kinder, it was Pietro’s son, Michele Ferrero, who introduced […]
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