In 1959, a group of seven determined women in Mumbai set out on a remarkable journey that would change their lives forever. With a mere ₹80 and a vision for financial independence, they founded Shri Mahila Griha Udyog Lijjat Papad. Their goal was not only to create a source of income for themselves but also to uplift other women in their community.
From Humble Beginnings to Flourishing Enterprise
The inception of their cooperative was as humble as it was inspiring. Operating from a small kitchen, these pioneering homemakers, led by Jaswantiben Popat, began crafting papads—an iconic Indian snack. Initially, they produced just four packets of papads daily, selling them to local merchants in the Bhuleshwar market. Yet, the distinct quality and flavor of their product quickly caught the attention of customers, paving the way for their growth.
As word spread, the cooperative blossomed. Within three months, their team expanded to 25 women, all sharing a common goal of self-sufficiency. They chose the name “Lijjat,” which means “tasty” in Gujarati, through a friendly contest, underscoring their commitment to delivering quality products.
Overcoming Challenges Together
Despite facing numerous obstacles, including limited resources and initial skepticism, the women adopted a philosophy of self-reliance. In 1966, they registered under the Societies Registration Act, marking a significant milestone that allowed them to access support from the Khadi and Village Industries Commission (KVIC). This partnership provided essential funding and tax benefits, further propelling their mission.
As Lijjat Papad gained momentum, the product line expanded beyond papads to include khakhra, masalas, and various bakery items. Their innovative marketing strategy featured the catchy jingle “Kurram Kurram Lijjat Papad” and a charming pink bunny mascot, capturing the hearts of families across India.
A Legacy of Empowerment and Impact
By 2002, Lijjat had transformed into a formidable force in the snack industry, boasting an annual turnover exceeding ₹1,600 crores and employing over 45,000 women across 82 branches in 17 states. However, the true success of Lijjat lies not just in financial figures but in the empowerment it provides. Members share profits equally, fostering a culture of collaboration and mutual support.
Lijjat also prioritizes community welfare, initiating literacy campaigns and scholarship programs for the daughters of its members. This commitment to upliftment resonates with the cooperative’s core philosophy of “Sarvodhya,” emphasizing the collective rise of all. Today, Shri Mahila Griha Udyog Lijjat Papad stands as a powerful testament to resilience and entrepreneurship. The cooperative has garnered numerous accolades, including the Best Village Industry Institution Award in 2003 and recognition as a “Power Brand” in 2011.
Conclusion
More than just a brand, Lijjat Papad embodies the strength of women coming together with a shared purpose. The legacy of the Lijjat Sisters continues to inspire countless others, demonstrating that unity, determination, and entrepreneurial spirit can lead to extraordinary change in the world.
