Nykaa has launched a pilot for 10-minute deliveries in Borivali, Mumbai, highlighting the growing influence of quick commerce across various sectors. This trend is driving specialized retailers to accelerate their delivery services, according to The Economic Times. Licious, a meat delivery brand, is also testing 15-minute deliveries for ready-to-eat meals in select parts of Gurgaon, while its usual delivery time is 30 minutes. Similarly, Myntra is trialing a four-hour delivery service in New Delhi and Bengaluru.
Nykaa’s entry into the quick commerce space follows the increasing popularity of beauty products on platforms like Blinkit, Zepto, and Swiggy Instamart. Nykaa is expected to expand its 10-minute delivery service in Mumbai and might introduce a new brand for this initiative.
According to a quick commerce executive quoted in the report, affordable beauty products like kajal and skincare items are in high demand for fast delivery, a trend also seen in fashion and home decor categories.
Licious, based in Bengaluru, is known for delivering within one to two hours in key markets but is now testing faster deliveries in Gurgaon. Major e-commerce players like Flipkart have also introduced quick delivery services, with Flipkart’s “Minutes” now available in Bengaluru, Delhi-NCR, and Mumbai, and Amazon working on a similar offering. Swiggy recently launched its 10-minute food delivery service “Bolt,” and Zomato is expected to follow suit with selective collaborations with cafes and QSRs. Logistics firms like Delhivery, Shadowfax, and Xpressbees are also entering the quick commerce space.
