ENLIGHTENED POST

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February 27, 2025

Rural India Is Rising—And Startups Are Leading the Way

  India’s rural economy, home to nearly 65% of its population, is a crucial pillar of its economic growth. However, rural areas face numerous challenges, including limited access to technology, markets, financial services, and healthcare. Recognizing these gaps, several startups have emerged with innovative solutions to address the unique needs of underserved communities. These rural-focused […]

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Is Sports Only for the Rich in India? The Harsh Reality Behind the Glamour

  For millions of young Indians, the dream of becoming a professional athlete is filled with passion, dedication, and hard work. But as former badminton champion and coach Pullela Gopichand bluntly put it, unless you come from a wealthy background, pursuing sports might be an uphill battle you can’t afford. The Financial Roadblock to Sporting

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Google Pay’s ‘Convenience Fee’ – The Beginning of Paid UPI?

  For years, digital payments in India thrived on the promise of being ‘free.’ UPI revolutionized transactions, making instant payments accessible to everyone. But now, change is brewing—Google Pay has introduced a ‘convenience fee’ on bill payments made via debit and credit cards. Is this just the beginning of a shift toward paid UPI services?

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Uber Auto’s Big Shift: No More Commissions – What It Means for Drivers and Riders

  A Major Change in the Ride-Hailing Model Uber Auto is making a bold move—eliminating commissions and introducing a fixed subscription fee for drivers. While this may seem like a win for drivers at first glance, the impact on both them and riders remains to be seen. Is this a game-changing move, or will it

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Bumble’s Fall from Grace: Is This the End of Swipe-Based Dating?

  In 2021, Bumble was valued at a staggering $14 billion. Today, that valuation has plummeted to just $610 million, with shares dropping 16% in the past week alone. This steep decline raises crucial questions: What’s behind Bumble’s struggles, and does this signal a broader shift in how people use dating apps? The Decline of

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The Power of One: Can a Single Product Build an Empire?

  Some brands thrive by diversifying their product lines, but others have mastered the art of dominating a single niche. These companies have built billion-dollar empires without switching focus—proving that if you own a category, you don’t need anything else. Let’s explore the brands that have perfected the power of one. Fevicol: The Glue That

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Youngtro: The Rise of Retro Tech in South Korea

  In an era where technology constantly pushes the boundaries of innovation, an unexpected movement is taking shape in South Korea. A growing number of Millennials and Gen Z consumers are embracing “Youngtro”—a fusion of “Young” and “Retro”—a cultural shift that revives old tech. But is this trend merely nostalgia-driven, or does it reflect a

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