ENLIGHTENED POST

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February 27, 2025

Is Sports Only for the Rich in India? The Harsh Reality Behind the Glamour

  For millions of young Indians, the dream of becoming a professional athlete is filled with passion, dedication, and hard work. But as former badminton champion and coach Pullela Gopichand bluntly put it, unless you come from a wealthy background, pursuing sports might be an uphill battle you can’t afford. The Financial Roadblock to Sporting […]

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Google Pay’s ‘Convenience Fee’ – The Beginning of Paid UPI?

  For years, digital payments in India thrived on the promise of being ‘free.’ UPI revolutionized transactions, making instant payments accessible to everyone. But now, change is brewing—Google Pay has introduced a ‘convenience fee’ on bill payments made via debit and credit cards. Is this just the beginning of a shift toward paid UPI services?

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Uber Auto’s Big Shift: No More Commissions – What It Means for Drivers and Riders

  A Major Change in the Ride-Hailing Model Uber Auto is making a bold move—eliminating commissions and introducing a fixed subscription fee for drivers. While this may seem like a win for drivers at first glance, the impact on both them and riders remains to be seen. Is this a game-changing move, or will it

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The Power of One: Can a Single Product Build an Empire?

  Some brands thrive by diversifying their product lines, but others have mastered the art of dominating a single niche. These companies have built billion-dollar empires without switching focus—proving that if you own a category, you don’t need anything else. Let’s explore the brands that have perfected the power of one. Fevicol: The Glue That

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Sezzle’s Resurgence: From Struggles to Survival

Sezzle, a Minneapolis-based fintech company specializing in Buy Now, Pay Later (BNPL) services, was on the brink of collapse in 2022. Facing plummeting stock prices, failed acquisition deals, and unsustainable operations, the company seemed destined for failure. However, in a dramatic turnaround, Sezzle not only survived but thrived. How did this struggling fintech manage to

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How a Name Change Cost Bira Crores

  Bira, one of India’s most recognizable craft beer brands, wanted to refresh its identity ahead of its planned IPO. The company decided to drop ‘Private’ from its name—a seemingly minor legal formality. Instead, that small tweak snowballed into a massive operational nightmare, stalling sales, disrupting supply chains, and ultimately costing the company ₹80 crore

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