India’s 15-year-old batting sensation Vaibhav Sooryavanshi has announced himself as one of the country’s brightest young talents, but his first international series has also revealed an area opponents are likely to target repeatedly. Ahead of the fourth T20I against England, former India wicketkeeper-batter Parthiv Patel believes bowlers have already identified a clear method to trouble […]
For years, cricket has been the centrepiece of sports marketing in India. It offered unmatched reach, loyal audiences and some of the country’s biggest advertising opportunities. That remains true today. But brands are no longer putting all their eggs in one basket. From FIFA’s global appeal and Wimbledon’s growing popularity among younger Indian audiences to
Beyond the Boundary: How brands are rethinking sports marketing in India Read More »
The 2026 FIFA World Cup has once again put the Video Assistant Referee, better known as VAR, under the spotlight. The latest controversy followed Argentina’s dramatic Round of 16 victory over Egypt. The Egyptian Football Association has since lodged a formal protest with FIFA, questioning several refereeing and VAR decisions during the match. FIFA has
VAR Explained: How Football’s biggest technology continues to spark debate worldwide Read More »
Four months ago, the Indian team was celebrating a second successive T20 World Cup title under Suryakumar Yadav. The team had embraced an aggressive brand of cricket that combined fearless intent with calculated execution, and it brought immediate success. Now, the picture looks very different. Transition inevitably brings challenges, but the recent results have raised
Team India’s white-ball transition exposes more questions than answers Read More »
Major American technology and manufacturing companies have warned the Trump administration that imposing higher tariffs on imports from India and other countries could harm US manufacturing rather than help it. According to ET Economy, firms including Apple, Microsoft, and Intel have raised these concerns as the administration considers raising tariffs as part of its trade
US companies warn tariffs on India could harm American manufacturing Read More »
Chinese-linked hackers have broken into email servers at several universities across multiple countries, according to security researchers at Proofpoint. The attackers targeted Roundcube, an open-source webmail system used by institutions to let students and staff access emails online. Proofpoint discovered the intrusions while tracking a group suspected of working for Chinese state interests. The researchers
Chinese hackers break into universities’ email servers worldwide Read More »
Influencers and online sellers are using artificial intelligence to fake wealth and products at a scale that was impossible just two years ago. According to 404 Media, companies are burning through massive amounts of AI tokens to generate convincing images of items like handmade flowers, jewelry, and home decor, then uploading these images to marketplaces
Influencers stage fake luxury photos using AI to appear wealthy online Read More »
The United States carried out fresh military strikes against Iran on Tuesday, with explosions reported in the southern part of the country. US President Donald Trump said the attacks were in response to Iran’s bombing of American ships a day earlier. Iran had earlier promised a strong retaliation for previous US military action. The strikes
US launches fresh strikes on Iran after ship bombing Read More »
Apple’s appeal against a landmark European antitrust ruling has been rejected, leaving the tech giant facing strict new obligations under the Digital Markets Act. The European Court of Justice upheld the original finding that Apple maintains unfair control over its app distribution system, making it harder for competitors to reach iPhone users. The case centres
European court rejects Apple’s antitrust appeal, confirms gatekeeper status Read More »
Windows desktop market share has fallen below 60 percent for the first time on record, according to data from Statcounter, a widely used website analytics platform that tracks operating systems across millions of computers worldwide. The decline marks a genuine shift in personal computing, where Microsoft’s operating system has maintained commanding control for more than
Windows desktop market share falls below 60 percent for first time Read More »
Enlightened Post brings together the day’s most important developments and explains why they matter.
