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Demet Mutlu: Redefining E-Commerce and Driving Change

Demet Mutlu has redefined the e-commerce landscape in Turkey, turning her startup, Trendyol, into the country’s first decacorn and one of the most influential platforms in the Middle East and North Africa. Her entrepreneurial journey, marked by bold decisions and relentless focus, exemplifies the potential of innovation when combined with purpose.   Early Days and

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The Freemium Business Model: An Explainer

The freemium business model combines the concepts of “free” and “premium.” It’s a strategy where businesses offer basic features of a product or service for free while charging for additional, advanced features. This approach has become a favorite among software, internet services, and gaming companies for its ability to attract users quickly and convert them

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How Microsoft Helped Save Apple from Bankruptcy: The 1997 Investment That Changed the Tech World

In the mid-1990s, Apple was in a severe financial crisis. The company faced poor management decisions, a lack of innovation, and increasing competition, especially from Microsoft, whose Windows operating system dominated the personal computer market. Despite being fierce rivals, there was a time when Microsoft stepped in to prevent Apple from going bankrupt, marking a

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Peer-to-Peer Lending: How It Works, Benefits, Risks, and Global Insights

Peer-to-peer (P2P) lending, also known as marketplace lending, is a financial innovation that has transformed how individuals and businesses access capital. By connecting borrowers directly with investors via online platforms, P2P lending has become a crucial component of the global lending ecosystem and an alternative source of financing. It offers borrowers accessible loans at competitive

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OpiGo – Empowering India’s Retail Investors with Trust and Technology

In an era where retail investors are inundated with information—some reliable, much misleading—OpiGo emerges as a game-changer. Founded in 2023 by brothers Devansh and Aman Mehta, the Mumbai-based tech platform bridges the gap between retail investors and SEBI-verified stock market experts. OpiGo’s innovative tools, transparent community-driven approach, and commitment to informed decision-making position it as

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Revolutionizing Recruitment: How Babblebots.ai is Transforming Hiring with AI

In a landscape where recruitment is often time-consuming and resource-draining, Babblebots.ai is making a significant impact. Founded in 2022 by Roli Gupta, this Mumbai-based startup is revolutionizing the hiring process through voice technology, conversational AI, and proprietary algorithms. By integrating AI-powered recruiters, Babblebots simplifies and accelerates how businesses assess and interview candidates for both technical

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The Rise of Astrology Startups in India: A New Age of Cosmic Entrepreneurship

In recent years, astrology has moved beyond its ancient roots to become a booming industry in India, with a fresh and modern twist. What was once a niche market, predominantly confined to traditional methods and old-school practitioners, has now evolved into a thriving startup ecosystem. The rise of astrology startups in India has captured the

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Abyom: Revolutionizing SpaceTech in India

Abyom Spacetech and Defence, a Gorakhpur-based startup founded in 2020, is making waves in India’s space and defense industries. With Jainul Abedin as the CEO and co-founder alongside Pranchal Gupta, the company is dedicated to developing and deploying sustainable technologies that serve both industrial needs and environmental goals. Abyom integrates cutting-edge technologies such as AI,

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