Founded by the astute businessman Radhakishan Damani in 2002, D’Mart has rapidly transformed into one of India’s largest and most profitable retail chains. Emerging from the competitive retail landscape, D’Mart has carved a niche for itself through a unique business model focused on operational efficiency and delivering value to customers. Let’s explore the origins of […]
D’Mart: The Origins and Rise of a Retail Giant Read More »
In 1994, Titan Industries launched Tanishq with the vision of transforming India’s traditional jewelry market. The brand name combined ‘Tan’ (meaning body) and ‘Nishk’ (a gold ornament). Drawing on its success in the watch industry, Titan believed it could replicate its expertise in the jewelry market. However, early missteps nearly doomed the brand. A
The Origins of Tanishq: From a struggling venture to a billion-dollar success Read More »
For the 12th year in a row, Parle Products, India’s iconic FMCG brand maintained its position as the country’s most chosen consumer brand. According to Kantar’s 2024 Brand Footprint Report, Parle continues to dominate, with 7.98 billion consumer reach points (CRP), a metric that combines the number of households purchasing a brand (penetration) and the
12 years of dominance: How Parle continues to lead India’s FMCG market Read More »
1.Cadbury Dairy Milk: Good Luck Girls Launched in 2021, Cadbury Dairy Milk’s ‘Good Luck Girls’ campaign aimed to empower young girls transitioning into adulthood by breaking societal stereotypes. Featuring a heartfelt advertisement of girls preparing for a dance performance, the campaign highlighted the importance of family support. Accompanied by a social media initiative using the
Top 12 Marketing Campaigns of all time in India Read More »
1.Maggi: Everyone’s Instant Noodles Maggi has transformed from a brand into a cultural icon synonymous with instant noodles worldwide. Launched in India in 1982 by Nestlé, its unique spices and two-minute preparation time made it a staple for busy families, especially in the 1990s and early 2000s. Beyond convenience, Maggi evokes nostalgic memories and has
15 Brands that changed our vocabulary Read More »
Just a few years ago, terms like retinol, niacinamide, and hyaluronic acid were unfamiliar to most. Today, these ingredients are widely recognized, largely thanks to the rise of The Ordinary. This brand has gained global prominence with its affordable pricing, minimalist merchandising, and clear focus on single ingredients, transparently highlighting their benefits. Let’s explore how
The Rise of The Ordinary: A Skincare Revolution Read More »
Have you ever wondered if there are countries without Coca-Cola? As it turns out, there are two countries where you can’t legally buy this iconic beverage: Cuba and North Korea. Cuba: Cuba has been without Coca-Cola since 1962 due to long-term trade embargoes and sanctions. Interestingly, Cuba was one of the first countries outside the
Did You Know You Can’t Get Coca-Cola in These 2 Countries? Read More »
Let’s travel back to the flourishing Mughal Empire under Emperor Akbar’s rule, where one man stood out for his brilliance—not in warfare or politics, but in something just as powerful: finance. That man was Todar Mal, the economic mastermind who completely overhauled the empire’s tax system. This isn’t just a story of calculations and reforms;
Meet Todar Mal: the man who revolutionalized Akbar’s financial system Read More »
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