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When England and India walk out at Lord’s today, they will make history. For the first time since the ground staged its inaugural men’s Test in 1884, the “Home of Cricket” will host a women’s Test match. It is a milestone that has taken 142 years to arrive. The obvious question is: what took so

India’s 15-year-old batting sensation Vaibhav Sooryavanshi has announced himself as one of the country’s brightest young talents, but his first international series has also revealed an area opponents are likely to target repeatedly. Ahead of the fourth T20I against England, former India wicketkeeper-batter Parthiv Patel believes bowlers have already identified a clear method to trouble

For years, cricket has been the centrepiece of sports marketing in India. It offered unmatched reach, loyal audiences and some of the country’s biggest advertising opportunities. That remains true today. But brands are no longer putting all their eggs in one basket. From FIFA’s global appeal and Wimbledon’s growing popularity among younger Indian audiences to

Four months ago, the Indian team was celebrating a second successive T20 World Cup title under Suryakumar Yadav. The team had embraced an aggressive brand of cricket that combined fearless intent with calculated execution, and it brought immediate success. Now, the picture looks very different. Transition inevitably brings challenges, but the recent results have raised