India’s Economic Crisis and the 1991 IMF Bailout By 1991, India was teetering on the edge of financial collapse. Foreign reserves had dwindled below $1 billion—barely enough to cover two weeks of imports. Inflation spiked to 17%, fiscal deficits exceeded 8.5% of GDP, and the government faced mounting debt. In a desperate bid to avert […]
1991 Economic reforms: India’s defining economic shift Read More »
The Calm Before the Storm The lead-up to the 2008 crisis was characterized by a booming U.S. housing market, driven by cheap credit and deregulation. Between 1997 and 2006, home prices skyrocketed by nearly 124%. Banks, lured by high returns, issued risky subprime loans to underqualified borrowers, confident that housing prices would continue to rise.
2008 Financial Crisis: A defining moment in global economic history Read More »
Zudio, a value-driven brand from Trent Limited, has experienced remarkable growth in India’s fast fashion market. Its journey, rooted in addressing the gap between high-end Westside products and affordable fashion, has transformed the brand into a dominant force in smaller cities. Offering stylish clothes under ₹999, Zudio has captured the mass-market consumer’s attention, thanks to
Zudio: The fast fashion phenomenon enters into the beauty sphere in India Read More »
On October 10, 2024, the world lost one of its most iconic business leaders—Ratan Tata. His passing marked the end of an era, but his legacy lives on in every corner of the global business landscape. Known for his bold vision, ethical leadership, and transformative decisions, Ratan Tata led the Tata Group, an Indian-centric conglomerate,
Ratan Tata: The visionary behind Tata’s global legacy Read More »
From Humble Beginnings to Global Fame The Ferrero brand’s journey began in 1946 when Pietro Ferrero introduced a hazelnut and cocoa spread that would become the basis for the company’s future products. Though the company had already established a strong reputation with products like Nutella and Kinder, it was Pietro’s son, Michele Ferrero, who introduced
The origins of Ferrero Rocher: A sweet journey Read More »
1. Sony – Rice Cooker Before becoming a giant in electronics and entertainment, Sony ventured into kitchen appliances. Their first product, the rice cooker, launched in 1955, marked their entry into the consumer goods market. This appliance showcased Sony’s commitment to innovation even before they became a household name in electronics . 2. Colgate –
10 unexpected beginnings: The surprising first products of iconic brands Read More »
Founded by the astute businessman Radhakishan Damani in 2002, D’Mart has rapidly transformed into one of India’s largest and most profitable retail chains. Emerging from the competitive retail landscape, D’Mart has carved a niche for itself through a unique business model focused on operational efficiency and delivering value to customers. Let’s explore the origins of
D’Mart: The Origins and Rise of a Retail Giant Read More »
In 1994, Titan Industries launched Tanishq with the vision of transforming India’s traditional jewelry market. The brand name combined ‘Tan’ (meaning body) and ‘Nishk’ (a gold ornament). Drawing on its success in the watch industry, Titan believed it could replicate its expertise in the jewelry market. However, early missteps nearly doomed the brand. A
The Origins of Tanishq: From a struggling venture to a billion-dollar success Read More »
For the 12th year in a row, Parle Products, India’s iconic FMCG brand maintained its position as the country’s most chosen consumer brand. According to Kantar’s 2024 Brand Footprint Report, Parle continues to dominate, with 7.98 billion consumer reach points (CRP), a metric that combines the number of households purchasing a brand (penetration) and the
12 years of dominance: How Parle continues to lead India’s FMCG market Read More »
1.Cadbury Dairy Milk: Good Luck Girls Launched in 2021, Cadbury Dairy Milk’s ‘Good Luck Girls’ campaign aimed to empower young girls transitioning into adulthood by breaking societal stereotypes. Featuring a heartfelt advertisement of girls preparing for a dance performance, the campaign highlighted the importance of family support. Accompanied by a social media initiative using the
Top 12 Marketing Campaigns of all time in India Read More »
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