EP CRICKET

India’s 15-year-old batting sensation Vaibhav Sooryavanshi has announced himself as one of the country’s brightest young talents, but his first international series has also revealed an area opponents are likely to target repeatedly. Ahead of the fourth T20I against England, former India wicketkeeper-batter Parthiv Patel believes bowlers have already identified a clear method to trouble […]

For years, cricket has been the centrepiece of sports marketing in India. It offered unmatched reach, loyal audiences and some of the country’s biggest advertising opportunities. That remains true today. But brands are no longer putting all their eggs in one basket. From FIFA’s global appeal and Wimbledon’s growing popularity among younger Indian audiences to

Four months ago, the Indian team was celebrating a second successive T20 World Cup title under Suryakumar Yadav. The team had embraced an aggressive brand of cricket that combined fearless intent with calculated execution, and it brought immediate success. Now, the picture looks very different. Transition inevitably brings challenges, but the recent results have raised

Women’s cricket is expanding at a pace that now exceeds the men’s game in several parts of the world, according to International Cricket Council (ICC) Chief Executive Sanjog Gupta. As the sport continues to attract larger audiences, stronger commercial interest and wider global participation, Gupta believes the women’s game is entering a defining phase of

Former India captain Sourav Ganguly is set to become the 12th Indian to be inducted into the ICC Hall of Fame, adding another landmark to a career that transformed Indian cricket both on and off the field. The International Cricket Council (ICC) is expected to make the formal announcement on July 11 after the conclusion

India’s 125-run defeat to England in the third T20I at Trent Bridge was a very heavy loss. Bowled out for just 76 while chasing 202, India registered their biggest defeat in T20I history by runs. It also extended captain Shreyas Iyer’s winless run to five matches and left India trailing 0-2 in the five-match series

For decades, India has been regarded as cricket’s biggest talent factory. Every year, thousands of players compete across domestic tournaments, dreaming of wearing the India jersey. But in recent years, another trend has quietly emerged. An increasing number of international cricketers representing countries such as the USA, Oman, the UAE, Canada, the Netherlands and even

India’s 125-run defeat to England at Trent Bridge exposed a problem that has been quietly growing in overseas conditions. The batting collapse was not an isolated failure but another reminder of a recurring weakness against high-quality pace and bounce. Being bowled out for just 76, India’s second-lowest total in T20Is, was alarming. But the bigger

India’s miserable run in T20 cricket reached a new low as England handed the reigning world champions their heaviest defeat in the format, crushing them by 125 runs in the third T20I at Trent Bridge. Chasing 202 for victory, India was blown away for just 76 in 11.4 overs, registering their second-lowest total in T20

Eight months ago, Ishan Kishan was nowhere near India’s white-ball setup. Today, he has emerged as one of the team’s most valuable multi-format assets, and his remarkable comeback has had an impact extending far beyond his own career. The 27-year-old’s resurgence has reshaped India’s selection strategy across both ODIs and T20Is, making life easier for