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The Indian government is considering a significant tax increase on tobacco, raising GST from 28% to 40%, along with additional excise duties. The move is being positioned as a public health initiative, but is that the real motivation? The question remains—who bears the actual cost? The consumer, the companies, or the government itself?   The […]

  Bira, one of India’s most recognizable craft beer brands, wanted to refresh its identity ahead of its planned IPO. The company decided to drop ‘Private’ from its name—a seemingly minor legal formality. Instead, that small tweak snowballed into a massive operational nightmare, stalling sales, disrupting supply chains, and ultimately costing the company ₹80 crore

Most people assume they are in full control of their spending decisions. They browse, compare prices, and make what seem like rational purchases. But behind the scenes, brands are constantly deploying psychological tricks designed to influence your choices—without you even realizing it. From the way products are priced to how discounts are framed, every marketing

India’s economic trajectory is nothing short of extraordinary. The country has surged to become the world’s fourth-largest economy, boasting a $4.5 trillion market cap. Yet, in terms of per capita income, India ranks 149th, a stark indicator of its wealth divide. The Indus Valley Report 2025 unpacks these contradictions, revealing the underlying complexities of India’s

ICICI Direct has introduced a ‘Buy Now, Pay Later’ (BNPL) scheme for stock investments, a move that could reshape how retail investors participate in the market. The Margin Trading Facility (MTF), marketed as a way to buy stocks by paying just 25% upfront, allows investors to leverage their positions while covering the remaining amount through

The American Dream has always been built on the promise of opportunity. Work hard, contribute to the economy, and eventually, a path to citizenship opens up. But Trump’s new “Gold Card” visa is rewriting the rules—offering instant US residency, no strings attached, for those who can afford the price tag. For $5 million, applicants would

India’s economic trajectory does not follow the traditional playbook. Most nations transition from agriculture to manufacturing to services, but India has largely skipped the manufacturing phase. Services now account for over 50% of the GDP despite the country’s relatively low per capita income of under $3,000. This places India in rare company—other economies with a

In Tulsi, a small village in Chhattisgarh, content creation has become more than just a form of entertainment—it is a business, a movement, and a pathway to economic independence. With over 40 active YouTube channels, covering everything from comedy sketches to cooking tutorials, this village is proving that digital transformation is not limited to urban

Not all industry giants start that way. Some of the biggest names in business today were once on the brink of collapse, written off as irrelevant or struggling to survive. What separates companies that fade into obscurity from those that make historic comebacks is their ability to pivot, innovate, and bet big at the right

Saffron—the elusive golden spice, synonymous with Kashmir’s cold valleys and delicate soil conditions—is now thriving in an unlikely place: Nagpur. A city known for its sweltering 40°C summers and zero saffron farming history has become home to a remarkable agricultural breakthrough. Thanks to aeroponics, a local couple has built a ₹50 lakh saffron business—on their